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Developing an Employer Brand for a Nation
The critical role employer branding plays in attracting top tech talent to companies is something we have covered a few times on the podcast. However, what happens when you need to create an employer brand for an entire country? The Irish government recently initiated a project to do just that in order to service the growing need to import top tech talent into the Irish digital economy. My guest this week is Niall Dowling who is Strategic Director at Atomic, the marketing agency who are delivering the project and its resulting website Source:
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