Building a strong brand for your institution has never been more important. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position.
Join your colleagues to gain insights into how to start the process, bring your campus stakeholders with you, build the optimal organization, determine metrics that matter and develop inspiring creative work that supports your effort.
This conference is designed for professionals with mid-level responsibility.
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