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NEW YORK, Sept. 1, 2016 /PRNewswire/ -- Resourceful small businesses are continually looking for unique social channels to get their brand stories in front of new audiences. These owners also need to do more with less, which means selecting a social media platform that reaches their ideal audiences and delivers high levels of engagement. Enter: the power of LinkedIn. However, changing technology means that even the savviest of LinkedIn users might be unaware of how to make their content more shareable on this platform.

To help marketers make the most of their LinkedIn posts, PR Newswire's Small Business PR Toolkit contributing author Steve Lazukaprovides content creation best practices that not only spark interest, but helps promote the content far and wide. Takeaways from 5 Tips for Creating Shareable Content on LinkedIn include:

  • Create a click-worthy title: Create intriguing titles that encourage readers to click through into the article and ensure the content delivers on the promise of the headline. 
  • Choose the right audience: Identify the target audience before putting pen to paper. If the goal is to expand the current customer base, focus on appealing to the interests of non-customers and use their language when addressing them.
Tips for Creating Shareable Content on LinkedIn
Photo: Tips for Creating Shareable Content on LinkedIn

For further discussion on LinkedIn best practices, read Lazuka's complete article here: 

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Amanda Eldridge
Director, Strategic Channels

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